The phony health craze that inspired hypnotism

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In the 1780s, a charismatic healer caused a stir in Paris.
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Scientific progress in the 18th century in Europe, a period known as the “Age of Enlightenment,” was demystifying the universe with breakthroughs in chemistry, physics, and philosophy. But medical practices were still relying on centuries-old treatments, like leeching and bloodletting, which were painful and often ineffective. So when Franz Anton Mesmer, a charismatic physician from Vienna, began “healing” people in Paris using an alternative therapeutic practice he called “animal magnetism,” it got a lot of attention.
Mesmer claimed that an invisible magnetic fluid was the life force that connected all things and that he had the power to regulate it to restore health in his patients. He was a celebrity figure until the King of France, Louis XVI, commissioned a group of leading scientists to investigate his methods in 1784.
Benjamin Franklin headed the commission, and they debunked the existence of the magnetic fluid in the first-known blind experiment. Mesmer was ruined, but “mesmerism” didn’t end there. The report also acknowledged that Mesmer’s methods were making his patients feel better, which they attributed to the power of the human imagination. This experiment ultimately laid the groundwork for our understanding of the placebo effect and inspired an evolution of Mesmer’s practice into something more recognizable today: hypnotism.
Further reading:
Mesmerising Science: The Franklin Commission and the Modern Clinical Trial, by Urte Laukaityte
Franz Anton Mesmer and the Rise and Fall of Animal Magnetism, by Doug Lanska
Note: The headline on this piece has been updated. Previous headline: Hypnotism evolved from a phony health craze is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out
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Nirmal Mathew
Nirmal Mathew 6 दिन पहले
Here after watching the Japanese movie Cure😅
Achraf Digoure
Achraf Digoure 11 दिन पहले
And they loved it!!!
JJ Bentley
JJ Bentley 18 दिन पहले
Wouldn't call what anton mesmer found to be phony.alot of cool stuff came from hypnosis.
AlexaOrchid महीने पहले
Why do I feel that in the future they will rightfully say the same about 2021: the technological progress was amazing and seemed like magic, while medicine was still largely stuck in the past.
Sara Olmstead
Sara Olmstead महीने पहले
The free powder covalently advise because rose ethnically scold unlike a incompetent shrine. wide-eyed, brawny gum
Marcus Crouch
Marcus Crouch महीने पहले
"""""""Mesmerizing"""""" GET IT
CurryKingWurst महीने पहले
Yes, his name is the origin of that word.
Carlos Flores
Carlos Flores महीने पहले
Great work 👏🏻
xenovore महीने पहले
Sounds like most of his patients were a case of sexually frustrated , house restricted women with lots of money and free time to spare on fun lil adventures such as joining a cult lol
Collin Gilbreath
Collin Gilbreath महीने पहले
The knowing hill extragingivally file because gear crucially like apropos a superficial dimple. unwieldy, brief drain
herd immunity on pockets of vulnerability
herd immunity on pockets of vulnerability महीने पहले
🍔🍟🧂🥧🥄☕ It's all in the food ..
Duncan William Gibbons
Duncan William Gibbons 2 महीने पहले
Do a video on chiropractic "medicine"
Rodrigo Tassara
Rodrigo Tassara 2 महीने पहले
Man may have discovered the placebo effect
Isabela Oliveira
Isabela Oliveira 2 महीने पहले
Very interesting. Curiously i never had heard about this before!
Lawrence Goldfox
Lawrence Goldfox 2 महीने पहले
Urte is super hot
physicals 2 महीने पहले
The power of persuasion = hypnotism
jumpmaxb23 2 महीने पहले
Aly pixar
Aly pixar 2 महीने पहले
Great video
Brain FM - Music for Relaxation and Stress Relief
Brain FM - Music for Relaxation and Stress Relief 2 महीने पहले
Beautiful video, thanks for sharing. Wishing you a wonderful week!
K REAL [yes it is] BETA 創造的な
K REAL [yes it is] BETA 創造的な 2 महीने पहले
Lol “Ok.”
K REAL [yes it is] BETA 創造的な
K REAL [yes it is] BETA 創造的な 2 महीने पहले
I guess you can say his act was Mesmer-izing.
CurryKingWurst महीने पहले
Yes, his name is the origin of that word.
Bratzie Ramieverse!
Bratzie Ramieverse! 2 महीने पहले
The new age is older than i thought
Someone 2 महीने पहले
Ehh, I mean, a lot of problems in the mind and body are a result of energy(chi) not being able to flow properly. He wasn’t wrong about that...
Jenny Martin
Jenny Martin 2 महीने पहले
If anyone has magnetic power it's Allen Rickman
M Radian
M Radian 2 महीने पहले
Meanwhile I was mesmerized by Urte Laukaityte 1:36
Gabriel C
Gabriel C 2 महीने पहले
Now it’s called “Reiki”! How history repeats itself....
Sleeping_giant Κ
Sleeping_giant Κ 2 महीने पहले
1783 ? Not if dedalos has something to say about it. :D
Anubrata Bit
Anubrata Bit 2 महीने पहले
From Severus Snape to Anton Mesmer.
Anubrata Bit
Anubrata Bit 2 महीने पहले
From Severus Snape to Anton Mesmer.
Neytiri Chanté
Neytiri Chanté 2 महीने पहले
Soooo basically they were being mesmerized. *shocked Pikachu face*
KaritKtana 2 महीने पहले
A total sham which is discredited and debunked in Europe? ==> finds new fan base in the USA 👌
Nitin 55
Nitin 55 2 महीने पहले
wonder if his methods included sessions where he went full Rasputin on people if you know what I mean.
ajaybir singh
ajaybir singh 2 महीने पहले
In India, This practice is still popular.
Fahiz Farhan
Fahiz Farhan 2 महीने पहले
does anyone know the name of the music at the begining of the video 0:00
Praveen P
Praveen P 3 महीने पहले
All Hail Mesmer there will always be people stopping u
TBM 3 महीने पहले
Someone should do these tests for Gwyneth Paltrow's GOOP nonsense.
Gintautė Juciūtė
Gintautė Juciūtė 3 महीने पहले
Valio Urtei!🇱🇹
Darth Virgin
Darth Virgin 3 महीने पहले’s created by all living things. it surrounds us. it penetrates us. it binds the galaxy together.
Zoë Mattioli
Zoë Mattioli 3 महीने पहले
would love a follow up episode about how eastern practices like chi and reiki tie into this!
Justas 3 महीने पहले
3:57 Does this Glass Armonica tune have a name?
Sagnik Biswas
Sagnik Biswas 3 महीने पहले
Always a channel that I look upto when I need something to be explained in a very clear, crisp and intresting medium. Vox certainly rocks!
Elivinture 3 महीने पहले
Waiting for the day when that so-called alternative medicine and religious exorcism get exposed, but until now, would you like holy water with a dipped cross in it dear sir, it keeps demons away.
socialist welfare thief
socialist welfare thief 3 महीने पहले
Why is the letter s written as a letter that looks like an f in the old texts used in this video??
Nikhil Rudra
Nikhil Rudra 3 महीने पहले
Calvino Kristanto
Calvino Kristanto 3 महीने पहले
This guy can be a promonent figure in physcology
Entao Lu
Entao Lu 3 महीने पहले
~!@~covid-19 originated in the United States. Two virus leaks occurred in the Fort Detrick Biolab in the U.S. in 2019, and the United States virus infected the world.
mahi tahmid
mahi tahmid 2 महीने पहले
No one asked
Gaming chair
Gaming chair 3 महीने पहले
the glass harmonica sounds like a minecraft background
周闻达 3 महीने पहले
She is so beautiful, i wanna marry her.
Kamran Sher
Kamran Sher 3 महीने पहले
M Brontë
M Brontë 3 महीने पहले
The funny part, this is really not that long ago.
VIOLETWITCH 99 3 महीने पहले
when it come to medicine, people back in old day though it was witchcraft and worry it will make their soul cover in darkest due to got cure by using black magic even all those medicine can just be found outside their house.
Bobby Eccles
Bobby Eccles 3 महीने पहले
love you guys! but I wish you didn't keep adding in more adverts....4 is a lot for this.
David Fortier
David Fortier 3 महीने पहले
Sounds a lot like most of the "alternative medicine" that is popular today.
mohamad faridzuan mohamad nazri
mohamad faridzuan mohamad nazri 3 महीने पहले
Pak ang isap nenen mak ang
mohamad faridzuan mohamad nazri
mohamad faridzuan mohamad nazri 3 महीने पहले
Buto pak ang
Brendan Podvora
Brendan Podvora 3 महीने पहले
This is like a Benjamin Franklin side mission
Lei Mañale
Lei Mañale 3 महीने पहले
Why does Alan Rickman in the film "Mesmer" kind of giving a foreshadowing to his future as a potion professor?
chatTil english
chatTil english 3 महीने पहले
I'm mesmerised.
Raoul Simon
Raoul Simon 3 महीने पहले
nah man..humans "left the ground" way before that with another type of gas.........
Wheel er
Wheel er 3 महीने पहले
Myanmar Miltary Coup of 2021, will you make a video about that if we have enough infos about it?
Anblue 3 महीने पहले
hi sir, can you made a video about ASEAN please and how it can affect global economy?
remghoost 3 महीने पहले
Honestly, the thing I'm taking from this video is the existence of a "glass armonica". Holy heck that thing is neat. Go check it out if you haven't. They're about $8,000 new.
Arsalan Khan
Arsalan Khan 3 महीने पहले
1:34 can't find her any where in Instagram, fb !!
Arsalan Khan
Arsalan Khan 3 महीने पहले
Does anyone have laukaityte Instagram
Menwith Films
Menwith Films 3 महीने पहले
Tell you what is mesmerising, Urte Laukaityte.
5uperM 3 महीने पहले
Craig Brown
Craig Brown 3 महीने पहले
I wonder if that was what Michael Jackson was doing in the smooth criminal video
Seth Deegan
Seth Deegan 3 महीने पहले
Religion/praying is the placebo effect in its greatest form...
Ana Clara
Ana Clara 3 महीने पहले
Michael LMP
Michael LMP 3 महीने पहले
the name Urte Laulaityte is mesmerising
kosher 3 महीने पहले
Reminds me of the people on IG getting IV drips after partying or the whole oxygen bar craze that existed for a while
I'm A Fan
I'm A Fan 3 महीने पहले
And now, 2021, people are freaking out over 5G *It's evolving, just backwards*
Schismatic Sci
Schismatic Sci 3 महीने पहले
@Mark Gonzalez I'm not sure if you heard but there have been a myriad of conspiracy theories around 5G, including some that say 5G creates cancer, it will be used by governments to hypnotise the public and probably most infamously it is linked to the growth and spread of SARS-Cov2
Mark Gonzalez
Mark Gonzalez 3 महीने पहले
Freaking out like excited or scared? And if scared why?
Cyber Codm
Cyber Codm 3 महीने पहले
Explained videos are the best by you guys..!
72vince27 3 महीने पहले
Shout out to all Lithuanias happy to see one of ours make it. 🇱🇹 🥰
EMDEL 3 महीने पहले
JimmyNeutron7 3 महीने पहले
Danew Me
Danew Me 3 महीने पहले
Can you guys do a video on the 🇨 🇷 🇦 🇿 🇾  🇧 🇴 🇦 🇷 🇩  or 🇲 🇺 🇷 🇩 🇪 🇷  🇧 🇴 🇦 🇷 🇩 shown in movies and shows. Its origin and use etc...
Amie Alison
Amie Alison 3 महीने पहले
it’s basically energy work.
Stuart Scott
Stuart Scott 3 महीने पहले
So this Mesmor guy is the indirect father of psychology eh? If his ideas were turned into hypnotism and hypnotism is what Charcot used in France, and Charcot's hypnotism inspired Frued... Boom. Animal magnetism indirectly lead to modern psychology
Najeeb Sheikh
Najeeb Sheikh 3 महीने पहले
Now you need a follow-up video on hypnotism considering there are actual accredited training programs for medical hypnotists. Is it real? Does it work? Can we self-hypnotize and get results? Leeches are back as a bona fide treatment. They are the best treatment possible for cleaning of infected wounds, and way better than anything our technology and wizardry can accomplish.
Magnus Friberg
Magnus Friberg 3 महीने पहले
Michael 3 महीने पहले
Dogecoin 🚀🚀🚀🛫🛫🛫🤑🤑
romypepper 3 महीने पहले
Just imagine if this was a women and how quickly they would have called her a witch
drip 3 महीने पहले
I’m pretty sure leeching actually works
S K Lakhotia
S K Lakhotia 3 महीने पहले
Please make a video on the 26th January riots in Delhi
dub88acc 3 महीने पहले
I thought Etienne Cullvillers coined hypnotism
soklamon 3 महीने पहले
Great intro! Where s the rest of the story
Ali Raza Pir
Ali Raza Pir 3 महीने पहले
If you switch his word fluid with magnetic energy then it would make a lot of sense.
CronkitePercussion 3 महीने पहले
Anyone who does energywork today (Reiki, Polarity, Therapeutic Touch, etc.) has to absorb this video.
David McCoul
David McCoul 3 महीने पहले
END! 3 महीने पहले
Don't be so gullible, McFly.
b font
b font 3 महीने पहले
The acoustic copper phenotypically point because server specially greet past a abortive expert. calm, ultra beech
Apocolocyntosis 3 महीने पहले
“Stoppages were found most often in the lower abdomen and thigh, especially in women patients” oh Mesmer, you sly dog
Eamon Mulholland
Eamon Mulholland महीने पहले
Yeah, I heard that and was like “so 100% this guy is molesting people right?”
Mammadooo 3 महीने पहले
how is no one mentioning the exceptionally beautiful PhD candidate? :)
felicity felicis
felicity felicis 3 महीने पहले
There’s a movie on this (Mesmer 1994) starring Alan Rickman that’s free on youtube and it’s pretty awesome
Pedro Castilhos
Pedro Castilhos 3 महीने पहले
Dear friend, thank you for the suggestion.
Alex Murrell
Alex Murrell 3 महीने पहले
1:35 midi-chlordans are a microscopic life-form that resides within all living cell they live inside
jolo 3 महीने पहले
WAIT!!! Is that why it's called.... "mesmerized"? 😲
PlushBoyot 3 महीने पहले
Now that Great big story quit I hope these guys do as good as GBS did.
Jessie Blosser
Jessie Blosser 3 महीने पहले
I bet Antivaxxers would rather do this than have a needle stuck in their arm.
E Olay
E Olay 3 महीने पहले
Is that where we get the word mesmerise?
Veronica Abbott Cazares
Veronica Abbott Cazares 3 महीने पहले
So it's basically what shamanism is about.
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