Why the US has two different highway fonts

  दृश्य 872,068


14 दिन पहले

The typefaces on highway signs, deconstructed.
Subscribe and turn on notifications (🔔 ) so you don't miss any videos: goo.gl/0bsAjO
When you head out on the highway in the United States, you’re probably paying attention to the signs above your car and on the side of the road - the ones that direct you to your destination. If you’re looking for an exit or a rest stop, chances are you’ll see the typeface Highway Gothic. It became the highway standard in the 1950s, born out of an initiative from the California Department of Transportation to develop a clearer and more flexible standard for highway signs.
But for the past decade, a new typeface has been trying to take its place: Clearview. This new typeface boasts wider spaces inside of letters and less chunky letterforms, and tries to solve some of Highway Gothic’s readability issues. Learn more in the video above.
More from typeface designer Tobias Frere-Jones, who designed the typeface Interstate as an homage to Highway Gothic:
More information on how the FHWA decided to grant Clearview an interim approval:
More on research behind Clearview’s legibility:
More on the differences between Highway Gothic and Clearview:
Subscribe to our channel! goo.gl/0bsAjO
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
Follow Vox on Facebook: goo.gl/U2g06o
Or Twitter: goo.gl/XFrZ5H

Ryan P
Ryan P 34 मिनट पहले
Can you guys please do a refresher video on the newest tensions in Isreal and Palestine?
hebneh 10 घंटे पहले
When the federal interstate system came into existence in 1956, there was a lot of discussion and study about the standards for directional signs - not just the typeface, but the colors as well. Once the US government starting giving out huge amounts of money to build the national freeway system, all the freeways everywhere had to conform to the national requirements, thus Highway Gothic appeared everywhere.
Maria Chrzanowski
Maria Chrzanowski 17 घंटे पहले
The same two fonts exist in Canada too
Liam M
Liam M 21 घंटे पहले
There's nothing I like more than a good controversy over fonts
Allan Acosta
Allan Acosta 23 घंटे पहले
That flection is so annoying
Jeff E
Jeff E दिन पहले
Never even knew about this or noticed the difference while on the highway. *zzzz*
Mario Fernando Uribe Orozco
Mario Fernando Uribe Orozco दिन पहले
Interesante video, buen trabajo VOX, pones de relieve algo mínimo y cotidiano pero que es de gran relevancia para las personas, nadie se detiene a pensar en las razones para que esto tan mínimo funcione bien y qué y quien esta de tras, una manera de reivindicar el papel que el diseño juega en la vida cotidiana. // Interesting video, good job VOX, you highlight something minimal and everyday but that is of great relevance to people, no one stops to think about the reasons why this so minimal works well and what and who is behind it, a way to highlight the role design plays in everyday life.
PK-JIN दिन पहले
When I moved from NC to VA, one of the first things I noticed was the speed limit signs looked a bit "off." Well this video explains it all. On a side note, I consult with an aircraft manufacturer and we use Highway Gothic for cockpit signage whereas that role is traditionally filled by MS33558, DIN1451 or Futura. I personally find Highway Gothic to be the best.
Sean Samus
Sean Samus दिन पहले
SazzyFlare दिन पहले
Weird thing to say but These Freeway Signs interest me
zhaneranger 2 दिन पहले
I never noticed.
cr7 rm
cr7 rm 2 दिन पहले
Why am I even watching this!? I dont even live in the us
Proud Freedom lover
Proud Freedom lover 2 दिन पहले
Nice you people avoid politics from time to time. Mainstream media is a bunch of c***
C G 2 दिन पहले
Jokes on you I had none of that I went from California to North Carolina in 38 hours never have a plan just wing it
marryson123 3 दिन पहले
Well there is the GPS you know lol.
Stewie Griffin
Stewie Griffin 3 दिन पहले
The answer is simple. The typeface is simple. Drivers can get distracted by eye-popping fonts like curvy words. The people that chooses the fonts want something that is simple and direct.
M R 3 दिन पहले
Wow what a fascinating topic.
P V 3 दिन पहले
5 minute video about: The fonts on highway signs
catto 4 दिन पहले
i n t e r e s t i n g
TnseWlms 4 दिन पहले
I remember seeing a curved line at the end of lowercase l's on road signs in England, and for years erroneously assumed that is a distinctly British style.
8illy 4 दिन पहले
i needed this video for some odd reason
Thomas Schmidt
Thomas Schmidt 4 दिन पहले
Did this warrant a video?
Augistine Aquinas
Augistine Aquinas 4 दिन पहले
u learn something new every day. I try to learn a couple more...
Jeremiah Allyn
Jeremiah Allyn 4 दिन पहले
Never even thought about the font of road signs, until now. I will now be looking at them all to differentiate which one has which font type, lol. Thanks Vox 👏
Dearon 4 दिन पहले
Paying attention to the smallest of problems I see
Them 5 दिन पहले
But it usually doesn't matter if you're going to Bergen or Borgon. As long as you're in the right city and it doesn't say San Fancisco or New York or Cinncinnati. The chances of Borgen, Bargin, Bergen, Bargon, Bergin, Bargan or Bergan being within 1 or 2 exits of each other is miniscule.
Siya Sharma
Siya Sharma 5 दिन पहले
Some really observant person made this video. Or someone who was _really_ bored during a road trip.
sweetlove65miss 5 दिन पहले
What about making residential street signs bigger and more readable?
Karman narang
Karman narang 5 दिन पहले
When you have developed soo much that people are caring about font😂😂😂
Ree 5 दिन पहले
Me: "God it's late, I hope INcds doesn't recommend something weirdly interesting"
Walter 5 दिन पहले
I know Martin Knopp. For you folks that think every Federal agency is useless, FHWA does their job, and does it very well. If Interstates were left up to State DOT's, they would be a mess and fatalities would be twice what they are now.
Justin Mileman
Justin Mileman 6 दिन पहले
It's not 2 different fonts, it's the same font resized slightly for better visibility.
Lbenn HTX
Lbenn HTX 6 दिन पहले
Who cares?
grasweg3 6 दिन पहले
Bigger Question: Why the US has something called Bethlehem
Mr KK 6 दिन पहले
this video production was recommended by graphic designer 😁
Jackie Sustiel
Jackie Sustiel 6 दिन पहले
The last shot of this video is the exit I used to take every day to get to my childhood home
Kyle 6 दिन पहले
Free Tibet, Free Hong Kong , Free Inner Mongolia, Free Xinjiang, Free Macao, free Myanmar and protect Taiwan
swededude1992 6 दिन पहले
Swedish Vägtex that's the boss font! 😎💪
Carlos S.C.
Carlos S.C. 6 दिन पहले
highway 82 featured on the beginning portion of this video is one of the most nostalgic roads in existance for me
ocsrc 6 दिन पहले
Several of these signs are from northern New Jersey but the 412 Hellertown is in Bethlehem Pennsylvania and that's really strange because it's not a big Road and aside from those of us who live here in the Lehigh Valley very few people even know 412 exists I wonder how that got into this video and if the person is someone who actually lives here
ocsrc 6 दिन पहले
412, Hellertown That's right near me
Sean Mondout
Sean Mondout 6 दिन पहले
They are not fonts but typefaces. Typical of clueless Vox editors to not know the difference.
BILL PAXTON 6 दिन पहले
If the font makes a difference between you getting to your destination or not, let me know where you are and I will come and confiscate your license and your vehicle.
Josef Huber
Josef Huber 6 दिन पहले
starting early is the best way of getting ahead to build wealth, investing remains a priority.the stock market has plenty of opportunities to earn a decent payouts,with the right skills and proper understanding of how the market works.
Fritz Moser
Fritz Moser 6 दिन पहले
I base in USA 🇱🇷 and I hear people are making a lot of cash from forex trading OK
Robin Pfeiffer
Robin Pfeiffer 6 दिन पहले
I think this is the opportunity' for me to take a great step,
Nicolás González
Nicolás González 6 दिन पहले
The best time to plant a tree was 20 years ago,and the second best time is now this is not the first time I hear people talking about this man called Pierre
Mackenzie White
Mackenzie White 6 दिन पहले
Good investment are life savers.
Gilberto Pacheco
Gilberto Pacheco 6 दिन पहले
The world is gradually moving out of the I work for my boss era,and people who choose to be entrepreneurs are highly securing a brighter future for themselves.
servicetrucker 6 दिन पहले
And now I know why the signs change when I go to Virginia
Јοհαη ടһiјυ
Јοհαη ടһiјυ 6 दिन पहले
I used to see that Hellertown-Bethlehem sign all the time.
David Nabbit
David Nabbit 6 दिन पहले
I’ve noticed different fonts in different states, but I just thought it was a state thing. Thanks, Vox!
Ruth Antiaobong
Ruth Antiaobong 6 दिन पहले
Shout out to PA!!
Jagger 6 दिन पहले
My favourite font is the one on Google maps when I travel 😁
Nick Alphavaios
Nick Alphavaios 6 दिन पहले
Εις τον βιλλον μας!!
kartman253 6 दिन पहले
I make these signs. And neither one of those fonts are used anymore?!
Sean Place
Sean Place 6 दिन पहले
The answer is to obviously switch to Comic Sans as the new highway sign font.
MERVIN MATHEW 7 दिन पहले
Have they tried comic sans yet?
nat 7 दिन पहले
this just goes to show i will literally watch anything before doing my homework
Kaylee Lindenmuth
Kaylee Lindenmuth 7 दिन पहले
I just completed a 12-hour road trip and didn't notice this at all. What I have noticed, though, is the recent change from all-caps on signs when signs have been replaced.
Richard Turner
Richard Turner 7 दिन पहले
Why must you show the signs by my house 🤦🏼‍♂️
Bob World Builder
Bob World Builder 7 दिन पहले
Literally only clicking because I know the sign in the thumbnail. Small world!
stacy lane
stacy lane 7 दिन पहले
Allentown Pennsylvania interstate 78
Boxed Fender
Boxed Fender 7 दिन पहले
I think the video foreshadowed it a bit but the millisecond they said "halation" I pictured what it meant. When the letters glare together . I was right and I've never heard that word before in my life
American Light
American Light 7 दिन पहले
Amazing that this is the type of Wikipedia page that I frequent. I probably read and studied this 3 years ago, and Vox has weird geeks like me on their staff. But I'm still not packing an orange.
Pixel Underfoot
Pixel Underfoot 7 दिन पहले
Tell me you've hired former GBS staff without telling me you've hired former GBS staff.
Scott Daniels
Scott Daniels 7 दिन पहले
Matt Powell has a giant inflatable banana in his backyard which he calls Dr Peel.
l5e5m5 7 दिन पहले
B role film guy when he got this assignment "sick, I'm just gunna tape my drive home"
Sodapop Jukebox
Sodapop Jukebox 7 दिन पहले
0:16 that’s my city high point North Carolina!
Matthew Davis
Matthew Davis 7 दिन पहले
0:17, Tampa represent!
Muhammad Adeel
Muhammad Adeel 7 दिन पहले
love the selection of topic! Being a graphic designer so grateful for this :) thanks
Julie Chen
Julie Chen 7 दिन पहले
i was waiting for vox to do this, thank you vox!!!!
Mark Morris
Mark Morris 7 दिन पहले
I'm unsubscribing
Luxur Review
Luxur Review 7 दिन पहले
I’ve never noticed the difference between the two in real life but I prefer highway gothic because it’s American 🇺🇸
Ralphie Raccoon
Ralphie Raccoon 7 दिन पहले
Looking at both fonts, Transport (the font used in the UK) sort of comes out in the middle of the two. As far as I am aware there are no plans to change it.
Naomi Lawson
Naomi Lawson 7 दिन पहले
As a Love Live fan, nothing could have prepared me for the whiplash of suddenly seeing "halation"
Read my ABOUT section PLEASE
Read my ABOUT section PLEASE 7 दिन पहले
Arent all countries have the same fonts?
Fish Stick
Fish Stick 8 दिन पहले
What you doing in pa
Jeff Black
Jeff Black 8 दिन पहले
4:18 huh?
Eralen00 8 दिन पहले
I've been driving for 12 years and never noticed there were 2 different fonts
Ryan Thomas
Ryan Thomas 8 दिन पहले
People in the comments: Thanks, I guess? Me as a person who loves maps and road signs: this makes so much more sense now.
Jonathan Falkowsky
Jonathan Falkowsky 8 दिन पहले
I dont like the fonts. They need to change them
MICHGO1 8 दिन पहले
John Rigali
John Rigali 8 दिन पहले
I’d learned about Highway Gothic several years ago, but I’d never heard of or seen Clearview. Very interesting.
Vikrant Balasaria
Vikrant Balasaria 8 दिन पहले
Me using NASA's satellites to find out who tf asked
ButteredWalleye 8 दिन पहले
I never noticed in the 26 years I’ve been alive until now.....
Terry Hale
Terry Hale 8 दिन पहले
Should have covered the patent issues.
swrenn 8 दिन पहले
I drive by that Exit 67 sign every morning, now I'm going to have an accident tomorrow morning paying too much attention! 😛
Henauder Titzauf
Henauder Titzauf 8 दिन पहले
I can go from point “A” to point “B” with little trouble. But, I don’t see what they are saying in this vlog.
Matthew Keefe
Matthew Keefe 8 दिन पहले
I miss the directional signs Massachusetts had through the 70s
Ben Mich
Ben Mich 8 दिन पहले
systemic racism.. probably
bait reviews
bait reviews 8 दिन पहले
They released the fish behind the fish hatchery at the river bc there was a sign that said no fishimg but yet the fish hatchery already releases trout there 🤣🤣🤣🤣🤣
Mynameisevanbro _
Mynameisevanbro _ 8 दिन पहले
How have I not noticed this?
bobbirozann 8 दिन पहले
idk why but it feels like this video was maid for me
RetroSteve 8 दिन पहले
Now we all just use google navigation.
wam3lvine7 8 दिन पहले
This is one of those videos you watch at 3AM that tells you you’ve been down the INcds rabbit hole for too long and it’s time to get some sleep. That said, good job. 👍
Laurennn 8 दिन पहले
3:54 oh I drive there
Arrant_Knave 8 दिन पहले
I would be interested to know the answer in five seconds rather than five minutes
Heather Wood
Heather Wood 8 दिन पहले
*I wonder what can be done to make non-governmental entities to de-clutter signs. I hate that, at Tampa International Airport, there is just TMI, when all we need to do is park or pick up passengers!*
Courtney Rowe
Courtney Rowe 8 दिन पहले
I enjoyed the shots of driving through NJ. Makes me miss home a bit.
Ryan Thomas
Ryan Thomas 8 दिन पहले
What county are you from? I'm from Monmouth.
Jose Herrera
Jose Herrera 8 दिन पहले
My answer to the fonts is because they want to thats all nothing more or less.
Joel Y.
Joel Y. 8 दिन पहले
Nice thumbnail It's cool seeing a Pennsylvania town on the video thumbnail. Plus I live 30 minutes from bethlehem.
rylie weaver
rylie weaver 8 दिन पहले
Next time I miss an exit I'll just blame it on the sign font lol
K Rasos
K Rasos 8 दिन पहले
This may or may not be factual, but in design school I was told that one way they tested the typeface was to have one person hold up a print out and another person, in a rolling chair, would be pushed past the sign. I always found that to be creative, even if it's false :D
michelinman 8592
michelinman 8592 8 दिन पहले
I'm a trucker, and (have) routinely run routes from my home state of Michigan, to Ohio. Michigan is Clearview all the way, but Ohio likes to be in the past with its backlit highway signs. There is NOT anything wrong with that, in fact it's quite charming!
CLOTHES HACKS | Khushi Choudhary
khushi Choudhary
दृश्य 1.6M
Car People Make Strange Choices
दृश्य 20K
Supersonic Planes are Coming Back (And This Time, They Might Work)
The World's Greatest Compromise
The B1M
दृश्य 776K
Why we say “OK”
दृश्य 7M
Why this font is everywhere
दृश्य 1.7M
Shampoo is a Lie (for me...and maybe for you too??)
lofi hip hop radio - sad & sleepy beats 😴
the bootleg boy
दृश्य 378
CLOTHES HACKS | Khushi Choudhary
khushi Choudhary
दृश्य 1.6M
Ghar Me Bhoot | Sanjhalika Vlog
Sanjhalika Vlog
दृश्य 816K
My Love Vs Dog | BakLol Video
BakLol Video
दृश्य 2.7M