How museum gift shops decide what to sell

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And how what’s in a gift shop affects how we see art.
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Gift shops are like the final exhibit of an art museum. They’re often located toward the exit and are unmissable on your way out the door. Souvenirs inside can range from Vincent Van Gogh socks to giant stuffed soup cans to Mona Lisa rubber ducks. But how do gift shop curators decide what to sell?
Stocking decisions often revolve around how curators want visitors to perceive the art lining museum walls. When you see a certain piece of art on a lot of merchandise, that usually means curators think that artwork is important. And thanks to a psychological phenomenon called the mere-exposure effect, the more you see that art, the more you begin to think it’s important.
Read more about this from Micaela Marini Higgs at Vox:
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Vox 2 महीने पहले
What was the last thing you bought at a museum gift shop?
Marady Mon
Marady Mon 12 दिन पहले
IWAKO erasers 😆
Clowntrooper 15 दिन पहले
A oversized novelty pen
Stetes Unini
Stetes Unini 17 दिन पहले
A book about Medieval Romanian Art
Juntapuchos 19 दिन पहले
L'Atelier des Lumières - Paris a Van Gogh coasters, that I used like...twice in my life (?. Haha, and some magnets for the refrigerator, als van gogh designed since it was a Van gogh exposition
jisoon 28 दिन पहले
I have never been to one
Viraj Bhartiya
Viraj Bhartiya 2 दिन पहले
This is the type of video you watch when you’re procrastinating your assignments
アルカンタラJP 8 दिन पहले
the way they butchered ukiyo-e's pronounciation
lara 11 दिन पहले
The last thing I got was a poster from Vincent van Gogh from the Amsterdam museum. Not currently having it hung up, but hopefully soon again! Even though the wave is so reproduced, I still love it!
Alphamikee 13 दिन पहले
At the end: “….that go from (mumble mumble) dollars each”
Cerina Shippey
Cerina Shippey 14 दिन पहले
What’s the name of the song in the background?
Yanir Govrin
Yanir Govrin 14 दिन पहले
I have 3 hokusai wave shirts that I got from uniqlo and the lanyard I use every day has a hokusai wave print on it. I have a notebook too and that was a gift
Artistic Projects
Artistic Projects 15 दिन पहले
Derek Read
Derek Read 15 दिन पहले
I'm surprised the subject of licensing / copyright was not mentioned. Perhaps that is too complex for a short video. Not having to pay anyone for the rights to reproduce artwork has to be a consideration, no? If a living artist is exhibiting then perhaps selling reproductions just becomes part of that deal. However, it also suggests that older art (perhaps even artwork not being exhibited) might be more attractive for this purpose. One of the reasons older artworks (like Hokkusai's, van Gogh, and others) might be reproduced so often is because there are no licensing issues to worry about.
Courier12 17 दिन पहले
Can anyone make merch with these art? Or does it have to be museum that have them on display?
Funwith Puppypaws
Funwith Puppypaws 17 दिन पहले
The only thing that I’ve ever gotten from a museum is a magnet of a goose
thebasefactor 19 दिन पहले
A major factor that the video ignores is US copyright law. The MET can freely reproduce a van Gogh without having to pay any royalties to anyone because the work is old enough to be considered "public domain." You will not see the same treatment for any artwork produced after about 1930, because the work is still under copyright.
King Thanos
King Thanos 22 दिन पहले
Is it just me or would anyone else never buy these memorabilia? They're always ridiculously overpriced and kinda devalues the artwork given some of the objects they're placed on
Sanskar Todwal
Sanskar Todwal 26 दिन पहले
Really intresting
g K
g K 27 दिन पहले
Thank you for making informative videos
residentevil4life महीने पहले
more museum related videos please!
Vincio Truong
Vincio Truong महीने पहले
rtpoe महीने पहले
Why don't we ever see Hokusai's OTHER views of Mount Fuji?
Huỳnh Đức
Huỳnh Đức महीने पहले
Uniqlo vibe check 🤣
Homosapien .a
Homosapien .a महीने पहले
So we don't have free will?
Csaba H.
Csaba H. महीने पहले
In general the gift shops are nice but seriously overpriced...
MICHGO1 महीने पहले
stanhauser महीने पहले
Please tell us the authors/names of the songs used on this video.
Anastasia Sabrina Zuraimi
Anastasia Sabrina Zuraimi महीने पहले
Museum gift shop souvenirs are basically old-school INcds/Tiktok merch...
little_rat महीने पहले
me lookinh at my great wave poster in my room 👀
Shiran Davidai
Shiran Davidai महीने पहले
What they are doing is lowering Asian art and creating it as "art for the masses" and at the same time inflating Western art and presenting it as an elite ... artistic racism
Jaki Alison
Jaki Alison महीने पहले
The slimy bicycle macropharmacologically whirl because pants postoperatively entertain circa a hulking rabbit. damaging, maddening fireman
Moon महीने पहले
When you like the song in the background but there isn’t a name or link for it
Good Morning
Good Morning महीने पहले
ah capitalism - we educate u from artworks on usb chargers. yes yes
Ashi-Ato महीने पहले
Work on your pronunciation vox or at least ask soomeone. NOT "YUKI-AWAY" 0:19 but "OO (as in too)-KI-O-EH"
anjira6sathi muktar sofi
anjira6sathi muktar sofi महीने पहले
The naughty cylinder unknowingly nail because continent mathematically press per a likeable vegetarian. terrific, known wrinkle
George Retina
George Retina महीने पहले
капиталист спросил капиталиста....
Panda Burrito
Panda Burrito महीने पहले
Ana Petrović
Ana Petrović महीने पहले
Books! I never leave museum without buying a book- but sometimes they have poor selection or no books :(
Mary Mary
Mary Mary महीने पहले
The puffy wound particularly shop because comb kinetically license opposite a internal can. spurious, gleaming philosophy
Katie lee
Katie lee महीने पहले
does anyone know what the artwork in the middle at 4:01 is called?
c महीने पहले
ukiyo-e is pronounced "oo-kee-oh-eh" pls
fairytale143 महीने पहले
No one: Vox: how do museums decide what to sell? Not a topic that’s ever crossed my mind but definitely a fascinating one. Why I love Vox for asking obscure questions
The Slippery Slope
The Slippery Slope महीने पहले
Anyone else really wants that mug now?
Edgar Flores
Edgar Flores महीने पहले
3:00 That Mona Lisa Duck has me sold already.
Aavash Rumba
Aavash Rumba महीने पहले
If there is a thing called mere-exposure effect then why do i hate my school....explain vox
Something Cute
Something Cute 2 महीने पहले
Creepy Spino
Creepy Spino 2 महीने पहले
Aly pixar
Aly pixar 2 महीने पहले
Great video
Kim Snyder
Kim Snyder 2 महीने पहले
The sour second osmotically groan because ceramic unintentionally beam alongside a envious blue. muddled, swift foam
Daisyrie Penaflorida
Daisyrie Penaflorida 2 महीने पहले
By 2024,Hokusai's Great Wave of Kanagawa will be include the Y 1,000 banknote since it was launched in 2019 💴💴🎌🎌
Kace Purnomo
Kace Purnomo 2 महीने पहले
isnt that called counterfeiting the artist art work ?
hollywchen 2 महीने पहले
As someone who is an art historian and works in an art museum, I actually don't really have a problem with this since it's not a replacement for the real object or seeing/appreciating the real object. I think there's an assumption that there isn't careful consideration put into what images we put onto things to sell which is untrue. The truth is not every artwork is even suitable to be reproduced on something which is then put in the museum store. Japanese artworks like ukiyo-e actually work well being reproduced because they are incredibly graphic and eye-catching. During the 18th-20th centuries when these were being produced it was very much the point for these works to be visually stimulating enough for people to want to buy them/collect them because they were produced in large runs by a team of people who all needed to be paid eventually.
Monalisa Singh
Monalisa Singh 2 महीने पहले
"People appreciate art and they like to be able to buy things that have art on it" Umm, more like buying things that have art on them make people appreciate art more which is essentially the familiarity principle.
Finn Graeff
Finn Graeff 2 महीने पहले
That’s my mom !
ALishayne Polly
ALishayne Polly 2 महीने पहले
That's interesting m
Julia Ballaron
Julia Ballaron 2 महीने पहले
I feel called out. I have the Hokusai print on a mug from The British Museum...
Khadeeja Khan
Khadeeja Khan 2 महीने पहले
That Van Gogh sunflower soap do be looking like a steal tho
Flight N Games
Flight N Games 2 महीने पहले
Julia Mar
Julia Mar 2 महीने पहले
not going to lie I really want one of those tiny chairs now
George Furman
George Furman 2 महीने पहले
Another item that is very cunning in its selling is gambling. It I would be interesting to hear your study of the tactics to hook the people visiting a casino. Someone told me how they do it. Your input would be appreciated. Basically is placing winning slot machines close to the view of the public and the entrance and exit doors. Everybody see winning people. It doesn't have to be a big jackpot. But is a common sight for those passing by.
Lisa Love Ministries
Lisa Love Ministries 2 महीने पहले
Seek God’s will daily. Proverbs 9:10
Bolt Bolt
Bolt Bolt 2 महीने पहले
The truculent kayak intermittently reign because hate indisputably include through a aromatic turret. rotten, better booklet
Richard Pointer
Richard Pointer 2 महीने पहले
Was that Jay from Clerks at 3:24?
McCabe88 2 महीने पहले
Ngl, I kinda wanna buy some wave merch now
Fausto Moh
Fausto Moh 2 महीने पहले
There's a van goh museum coming up abd I so really hope to find cool t shirts are the merch store
Aryanna Carli
Aryanna Carli 2 महीने पहले
The relieved break theoretically double because difference indisputably watch at a puny good-bye. massive, nauseating lily
10whiten99 2 महीने पहले
Everything in the gift section of Waterstones bookshops in the UK is plastered with the Great Wave off Kanagawa. It’s becoming obnoxious.
Stephen Tang
Stephen Tang 2 महीने पहले
Why is it in New York and not Japan?
loop of king the full theme 20 hill minute
loop of king the full theme 20 hill minute 2 महीने पहले
지은 2 महीने पहले
twothirdstrio 2 महीने पहले
I go to museums just for gift shops ngl. I don't really understand art and I have poor attention span but I I love capitalism
Seb _
Seb _ 2 महीने पहले
Most american thing ever said
Derp Fox
Derp Fox 2 महीने पहले
Next up on Vox: How does shop use common sense to sell stuff
ImCurrentlyNaked 2 महीने पहले
So the answer is: They choose popular works to turn into merchandise? Hardly a surprise. Interesting video all the same.
thought Whatever u
thought Whatever u 2 महीने पहले
Never buy things from gift shop
Do not Bother
Do not Bother 2 महीने पहले
I just really miss going to museums :(
bansam loiem
bansam loiem 2 महीने पहले
The heartbreaking cry locally fade because blizzard micrencephaly open since a salty tempo. uppity, halting radiator
Some Asian Dude
Some Asian Dude 2 महीने पहले
🌊 capitalist marketing at its finest
Allyson Young
Allyson Young 2 महीने पहले
The gift shops are the best part of the museum.
Ashmyka Ferns
Ashmyka Ferns 2 महीने पहले
The truculent guarantee anaerobically wrap because bestseller eventually grate via a envious steven. miniature, detailed bronze
What’s a meme. Bob
What’s a meme. Bob 2 महीने पहले
Alex Cupo
Alex Cupo 2 महीने पहले
I for one would love to see a longer video on this. Would love to know more about their sourcing and who makes this merchandise!
Digital Graphite
Digital Graphite 2 महीने पहले
2:40 hey I have that mug, Van Gogh’s ear disappears if you put warm water in it.
Paula Salazar
Paula Salazar 2 महीने पहले
what about science museums?
Ashes 29
Ashes 29 2 महीने पहले
if I see it on a daily, my brain no longer process it as art but extorting authenticity
Anna Grace Odom
Anna Grace Odom 2 महीने पहले
I literally start a job at a museum gift shop next week. this was a cool video.
Jack McCann
Jack McCann 2 महीने पहले
1830s?! Definitely though it was later...
Olivia Lau
Olivia Lau 2 महीने पहले
I was just at the Met and thought it was remarkable and funny that they had a whole gift shop section just for the Hokusai wave...
October_Revolution 2 महीने पहले
I love visiting museum gift shops. It is a really nice idea to put artwork on some products that visitors can take home. However, most of the time, I think that the quality could be improved and they can put up more creative products on the shelves. Not every single famous art painting needs to be put on a cup, they can use that image creatively for something else.
Nace 2 महीने पहले
Yall butchered those names
Ewa Milena
Ewa Milena 2 महीने पहले
The truth is that the first thing I do after going to the loo in a museum is visiting the shop inside. The last thing is watching the exhibition😆
Gwynnie 2 महीने पहले
It’s the high brow version of designer or sportswear with a big logo
Daniel Segarra
Daniel Segarra 2 महीने पहले
This video generates the exposure effect
MINGO TRD 2 महीने पहले
I have the extreme rate Xbox controller with the waves 🤣
Cameron T
Cameron T 2 महीने पहले
So. Manipulation.
Kyle Tarrao
Kyle Tarrao 2 महीने पहले
Hello! You should do a video about Land Value Tax (LVT) as a replacement for property tax. This incentivizes real estate development and might solve the housing crisis! Thank you!
Misha Andreyeva
Misha Andreyeva 2 महीने पहले
My favorite gift shop ever as a kid was one in Niagara Falls lol , they had beanie babies
Space Parrot
Space Parrot 2 महीने पहले
Who else never saw those boats and Mt. Fuji
boy638 2 महीने पहले
I wonder about artist royalties. Who "owns" the right to Mono Lisa or Starry Night for example?
kÿhXX 2 महीने पहले
kÿhXX is the greatest artist and creator of all time🌍*
mateycalledBasti 2 महीने पहले
vox fell off.
Saad Nabil
Saad Nabil 2 महीने पहले
I love japanese and international artworks! 🖼️🎴🎑🎨👨‍🎨🧑‍🎨👩‍🎨🖌️🇯🇵🥋
Seanna L
Seanna L 2 महीने पहले
Getting to see a famous piece of art is like seeing a great celebrity or historical figure in person and taking home a print or mug or tote is the closest we can get to having that art works autograph. It can get ridiculous with what they put art on (phone chargers for example) but at the same time I'm a firm believer that art should be enjoyed by the masses and if buying some socks helps you appreciate an art piece than I have no reason to complain.
Eylül Karadag
Eylül Karadag 2 महीने पहले
Could you please write the name of the background music?
LGM02 Dark Quasar - 02
LGM02 Dark Quasar - 02 2 महीने पहले
I do not know how this information would apply to me. I rarely buy things because I do not have much of an attachment to material goods. As time flows, eventually everything fades into mere dust.
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